It's a brand with a history worth exploring and a modern collection worth dissecting - whether you're a collector or in the market for a first "nice" watch. With strong motorsport associations and a number of bonafide icons, TAG Heuer is especially known for chronographs, and it's a giant in the watchmaking world. Many longtime watch collectors will tell you that their first "nice" watch was "a TAG" - or that their first watch obsession was a vintage Heuer.
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